Twitter Analytics – It’s Not As Boring As It Sounds, Promise!
I hope you’re having a great week. It’s been #PitchWars country for me this week and will be for a while which is awesome! I love this time of year, and Brenda and I are SO SO excited to work with our new mentee, the incredibly talented, Jenny Chou! ALSO my mentee from last year, Whitney Taylor announced her book deal today too!! YAY! Exciting times around these parts. So onto the fun part. Numbers! YAY! What? No, stay with me, it’s cool, I promise!
So I was dinking around twitter last year and I discovered something pretty cool (you may have discovered it too!). But for those who don’t know, I’m sharing the love. Let me preface this by saying that I have grown to love metrics. What are metrics some of you may ask? They are the specific measurements that show what the heck you’re doing. It is your story in numbers. So in my day job I work A LOT with metrics. If you’re in a corporate day job, I’m going to take a bet and say you do too.
Well, I’ll tell you.
Twitter has YOUR metrics. See the photo below? If you head over to your profile and click on the word ANALYTICS you too can enjoy the awesome. If for some reason you don’t have the ANALYTICS option on your profile go to analytics.twitter.com and login with your twitter credentials. Once you click, you’ll be able to see your twitter metrics. COOL, RIGHT? Even better, you can start to measure your twitter value and see averages of how many followers you get a month, your best tweets, how many RTs etc.
So how does this help me, Erica?
You can see what people like about your tweets! This is your direct line to your followers. If you know your followers you can ensure what you’re tweeting is actually relevant. If you’re a writer who wants to be published then you should be looking at yourself as a brand. Your brand has value! I pasted a few examples of my twitter analytics below if you’re curious. If you’re really brave you can export your data into excel and manipulate it yourself, but I wouldn’t recommend that. A bit overwhelming… and why do that when twitter does it for you! You can find the examples below if you click on the “Tweets” tab under the Analytics section.
The best part is it’s FREE and you all have access to it. So go ahead and look up your tweet activity and see how awesome you are!!! Also, this is where the promoted tweet section is located and authors? You should use these! Target those readers! We can talk about that next time. I promised Brenda Drake I’d do a guest post on her blog on promoted tweets so look for that! If you like this kind of stuff I wrote a couple previous blog posts about social media: Social Media & You – The Basics and Social Media & You – Branding.
Okay, show of hands. How many of you knew this existed?
Until next time, Rockers!!