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Twitter Analytics – It’s Not As Boring As It Sounds, Promise!

Hi Everyone!

I hope you’re having a great week. It’s been #PitchWars country for me this week and will be for a while which is awesome! I love this time of year, and Brenda and I are SO SO excited to work with our new mentee, the incredibly talented, Jenny Chou! ALSO my mentee from last year, Whitney Taylor announced her book deal today too!! YAY! Exciting times around these parts. So onto the fun part. Numbers! YAY! What? No, stay with me, it’s cool, I promise!

So I was dinking around twitter last year and I discovered something pretty cool (you may have discovered it too!). But for those who don’t know, I’m sharing the love. Let me preface this by saying that I have grown to love metrics. What are metrics some of you may ask? They are the specific measurements that show what the heck you’re doing. It is your story in numbers. So in my day job I work A LOT with metrics. If you’re in a corporate day job, I’m going to take a bet and say you palpatine metricsdo too.

So what does this have to do with writing, Erica?twitter analytics

Well, I’ll tell you.

Twitter has YOUR metrics. See the photo below? If you head over to your profile and click on the word ANALYTICS you too can enjoy the awesome. If for some reason you don’t have the ANALYTICS option on your profile go to and login with your twitter credentials. Once you click, you’ll be able to see your twitter metrics. COOL, RIGHT? Even better, you can start to measure your twitter value and see averages of how many followers you get a month, your best tweets, how many RTs etc.

So how does this help me, Erica?

You can see what people like about your tweets! This is your direct line to your followers. If you know your followers you can ensure what you’re tweeting is actually relevant. If you’re a writer who wants to be published then you should be looking at yourself as a brand. Your brand has value! I pasted a few examples of my twitter analytics below if you’re curious. If you’re really brave you can export your data into excel and manipulate it yourself, but I wouldn’t recommend that. A bit overwhelming… and why do that when twitter does it for you! You can find the examples below if you click on the “Tweets” tab under the Analytics section.

Screen Shot 2015-09-03 at 11.33.47 PMScreen Shot 2015-09-03 at 11.31.39 PM










The best part is it’s FREE and you all have access to it. So go ahead and look up your tweet activity and see how awesome you are!!! Also, this is where the promoted tweet section is located and authors? You should use these! Target those readers! We can talk about that next time. I promised Brenda Drake I’d do a guest post on her blog on promoted tweets so look for that! If you like this kind of stuff I wrote a couple previous blog posts about social media: Social Media & You – The Basics and Social Media & You – Branding.

Okay, show of hands. How many of you knew this existed?

Until next time, Rockers!!



Gif credit

6 Responses to “Twitter Analytics – It’s Not As Boring As It Sounds, Promise!”

  1. Melanie says:

    I’ve noticed it but I’ve yet to dive into it. I sure will now! And I may even check out the sponsored tweets.

    Great post!

    • Awesome, Mel!! Thank you ;o) So glad to hear it! I love finding out stuff like this and it’s free!! Also, those promoted posts are pretty inexpensive if you just put aside a small amount, you could get a big impact!

  2. I’ve been referring to the Analytics for a while, especially for the SCBWI CA North/Central account that I tweet for. It really helps track which tweets get us reach beyond our region (which is quite a few)

  3. Really helpful article. Can’t wait to check out the others you have links to.

    About the promoted posts. Do you find they get you more traffic on Twitter? I’ve done it on FB and the results are definitely not worth the little bit I do pay (for me, anyway).


    • Hi Dawne! So sorry I missed this comment. For my day job, yes, I did find that the twitter posts generated traffic, but I haven’t yet tried it personally. If you target correctly, I think it could be very successful. I need to write that post, eh? I’m planning on a promoted post blog post for Brenda Drake’s blog. So look for that soon! Thanks so much!!

Leave a Reply to Melanie