I hope you’re having a great week. It’s been #PitchWars country for me this week and will be for a while which is awesome! I love this time of year, and Brenda and I are SO SO excited to work with our new mentee, the incredibly talented, Jenny Chou! ALSO my mentee from last year, Whitney Taylor announced her book deal today too!! YAY! Exciting times around these parts. So onto the fun part. Numbers! YAY! What? No, stay with me, it’s cool, I promise!
So I was dinking around twitter last year and I discovered something pretty cool (you may have discovered it too!). But for those who don’t know, I’m sharing the love. Let me preface this by saying that I have grown to love metrics. What are metrics some of you may ask? They are the specific measurements that show what the heck you’re doing. It is your story in numbers. So in my day job I work A LOT with metrics. If you’re in a corporate day job, I’m going to take a bet and say you do too.
Well, I’ll tell you.
Twitter has YOUR metrics. See the photo below? If you head over to your profile and click on the word ANALYTICS you too can enjoy the awesome. If for some reason you don’t have the ANALYTICS option on your profile go to analytics.twitter.com and login with your twitter credentials. Once you click, you’ll be able to see your twitter metrics. COOL, RIGHT? Even better, you can start to measure your twitter value and see averages of how many followers you get a month, your best tweets, how many RTs etc.
So how does this help me, Erica?
You can see what people like about your tweets! This is your direct line to your followers. If you know your followers you can ensure what you’re tweeting is actually relevant. If you’re a writer who wants to be published then you should be looking at yourself as a brand. Your brand has value! I pasted a few examples of my twitter analytics below if you’re curious. If you’re really brave you can export your data into excel and manipulate it yourself, but I wouldn’t recommend that. A bit overwhelming… and why do that when twitter does it for you! You can find the examples below if you click on the “Tweets” tab under the Analytics section.
The best part is it’s FREE and you all have access to it. So go ahead and look up your tweet activity and see how awesome you are!!! Also, this is where the promoted tweet section is located and authors? You should use these! Target those readers! We can talk about that next time. I promised Brenda Drake I’d do a guest post on her blog on promoted tweets so look for that! If you like this kind of stuff I wrote a couple previous blog posts about social media: Social Media & You – The Basics and Social Media & You – Branding.
Okay, show of hands. How many of you knew this existed?
Until next time, Rockers!!
Speak up:6 comments
| TAGS:Analytics, social media
I hope you’re having a good weekend so far ;o) I wrote this blog post instead of revising or doing anything I’m supposed to, so you get to enjoy the fruits of my procrastination. YAY!
It’s time for another installment of Social Media & You! Just to refresh those who didn’t see my first post on this subject, Social Media & You – The Basics, this is a blog series about what I’ve learned in social media from my day job as a Social Media Manager for eCommerce at a large pharmaceutical company. I’ve recently earned a Mini-MBA in Social Media Marketing from Rutgers University and learned a TON in that week-long course. So I figured I’d share some of my knowledge as it pertains to being a writer/author in case some of you may not know this. Here we go. PART II.
Consistency creates brand loyalty. Your name is a brand.
We talked last time about branding your name across the social media outlets, which is incredibly important, also important? Branding your graphics. Do your best to make all the templates the same for graphics you post. Are you sharing a quote from your book? Announcing a tour? The best way to create brand loyalty is to use the same template and images. Most authors I’ve seen do this pretty well. This can be your characters, images from the cover, anything you want. The key here is Consistency. It helps those that follow you or “like” you to feel loyalty to your brand. Also, be aware of the sizes for each social media outlet. You don’t want your beautiful cover to get cut off by the size limit. I’ll post a few of the commonly used sizes below so you have them. Click this link for a more comprehensive list of the sizes including size specs for Pinterest, Instagram, Linkedin, and Google+.
- Cover photo – 851 by 315 px (if you click on the link it has all the measurements so you can work around your profile photo or use it to your advantage)
- Wall Feed Timeline Image – 403 by 403 px
- Highlighted Image (if you choose to enlarge your post or “highlight” it. – 843 by 403 px
- Thumbnail for regular posts – 154 by 154 px
- In-feed image – 375 by 375 px
- In-feed video – 435 by 244 px
If you need help resizing your images, don’t fret. Most photo applications have ways for you to customize sizes. Also, you can crop existing graphics or photos, but it’s best to just create each graphic the correct size of that particular media outlet’s specifications. It helps, trust me! Even Andrew Garfield thinks so ;o)
Just like in your novels, keeping the same voice when you post is important. There’s nothing more unsettling than following someone (after getting attached to their voice) only to find them sharing or posting something completely opposite of their voice. I’m not saying not to post funny things or even share the occasional graphic that you’ve never shared, but make sure it fits the brand you’ve created. Keep the posts unique to you and of course be yourself, but be aware of what your “fans” like about you and keep that up. Voice matters everywhere.
To Swear or Not To Swear
This is a tough one. I swear a lot in real life. I know. GASP. But I don’t online, or I try not to. This is my personal choice. I personally don’t care if others swear. I have a good amount of swear words in my novels, so needless to say, I’m cool with it. It’s definitely a choice every author/writer has to make on their own. My two cents goes back to consistency. Whatever you choose your voice to be, stick to it. If you start dropping f-bombs out of nowhere after not swearing on your feed for the last two years, people may notice.
Those are just a few of my suggestions for branding. I’m sure there’s more I can say on the subject, but we’ll just save that for next time. Let me know if you want me to cover anything in particular or if you have any questions. Hit me up on twitter or ask in the comments!
Thanks, rock stars!
We have a special surprise today – my friend and critique partner Jamie over at The Variety Pages is providing the post today – so I can be lazy… LOL – no not really, she’s been busy working on her own personal brand, and since she’s researched it quite a bit, and is beginning a weekly series called “Writer, Brand Thyself.” on her blog. I’ve asked her to guest post (my very first one!) She is knowledgeable, a great writer and it’s just a matter of time before her wonderful books will be on the shelves ;o)
Without further adieu – Jamie! *applause, cheers*
Establishing a Personal Brand
The word “platform” is bandied around the writing community as something mysterious and difficult that writers need to establish at some point. A platform is really just a body of work that establishes someone as a professional in a certain field, and for a fiction writer (like myself), that is something I can only accomplish by writing and publishing good books. Non-fiction writers can do this early through blogs, web sites, etc…but there’s really no way I can “prove” that I write good romantic suspense without actually writing and publishing it.
What I can do before publishing though is to start building my personal “brand” – the name recognition that will help market my books when they do start coming out. Social media makes this easier than it’s ever been, and all we have to do is participate. The only real problem with that is finding the time to be involved in networking groups and communities – time that we often don’t have to spare.
I work full-time (40 hrs per week), and though I don’t have kids, I still have dinner to make, household chores to do, a TV addiction, books to read, pounds to lose and my husband and pets to take care of. Add writing time to that (late at night) and my only option for getting it all done is multitasking. When I started thinking about actually selling my novels someday, I knew I had to start getting my name out there, and building up a network of potential readers. I decided to get serious about social media.
I started by re-inventing my blog, then joined Facebook and Twitter. It was hard to keep up with it all, so I started looking for ways to tie everything together and spend less time keeping up. Now I’m adding more networks to my list, and exploring all the ways I can make participating in each community as easily and efficiently as possible. Just recently I’ve added a personal web site (which is one of the least time-intensive ways you can get information out there after it’s set up), and I’ve also started a weekly newsletter – both of which I’m using to both solidify my personal brand and bring all my social networks together. I created both of those using fairly simple online programs (GoDaddy.com and Mail Chimp), and customizing templates to meet my needs. Planning is the key – everything I’ve done I’ve planned ahead to make it as efficient and easy to use as possible.
I know I’m not the only writer out there interested in building a personal brand before my books are on the market, so I’ve decided to create a series on my blog called “Writer, Brand Thyself”. Every Wednesday I’ll be posting about my experiences with social media and how I’m using different networks to make connections and promote my name as a “brand” as efficiently as possible (ie, without cutting into my writing time). I’m going to explore everything from choosing a name and where to start to using RSS feeds to connect networks with current information. If you’re interested, please join me, and hopefully we can all learn to “brand ourselves” together.
Thanks so much for inviting me to guest blog, Erica – what an honor!
Aww thanks, Jamie! Thank you for stopping by and for sharing what you’ve learned ;o) Check out her blog The Variety Pages folks!
What do you think about your personal brand? Have you created one yet?
That is all – happy Tuesday ;o)