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Twitter Analytics – It’s Not As Boring As It Sounds, Promise!

Hi Everyone!

I hope you’re having a great week. It’s been #PitchWars country for me this week and will be for a while which is awesome! I love this time of year, and Brenda and I are SO SO excited to work with our new mentee, the incredibly talented, Jenny Chou! ALSO my mentee from last year, Whitney Taylor announced her book deal today too!! YAY! Exciting times around these parts. So onto the fun part. Numbers! YAY! What? No, stay with me, it’s cool, I promise!

So I was dinking around twitter last year and I discovered something pretty cool (you may have discovered it too!). But for those who don’t know, I’m sharing the love. Let me preface this by saying that I have grown to love metrics. What are metrics some of you may ask? They are the specific measurements that show what the heck you’re doing. It is your story in numbers. So in my day job I work A LOT with metrics. If you’re in a corporate day job, I’m going to take a bet and say you palpatine metricsdo too.

So what does this have to do with writing, Erica?twitter analytics

Well, I’ll tell you.

Twitter has YOUR metrics. See the photo below? If you head over to your profile and click on the word ANALYTICS you too can enjoy the awesome. If for some reason you don’t have the ANALYTICS option on your profile go to analytics.twitter.com and login with your twitter credentials. Once you click, you’ll be able to see your twitter metrics. COOL, RIGHT? Even better, you can start to measure your twitter value and see averages of how many followers you get a month, your best tweets, how many RTs etc.

So how does this help me, Erica?

You can see what people like about your tweets! This is your direct line to your followers. If you know your followers you can ensure what you’re tweeting is actually relevant. If you’re a writer who wants to be published then you should be looking at yourself as a brand. Your brand has value! I pasted a few examples of my twitter analytics below if you’re curious. If you’re really brave you can export your data into excel and manipulate it yourself, but I wouldn’t recommend that. A bit overwhelming… and why do that when twitter does it for you! You can find the examples below if you click on the “Tweets” tab under the Analytics section.

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The best part is it’s FREE and you all have access to it. So go ahead and look up your tweet activity and see how awesome you are!!! Also, this is where the promoted tweet section is located and authors? You should use these! Target those readers! We can talk about that next time. I promised Brenda Drake I’d do a guest post on her blog on promoted tweets so look for that! If you like this kind of stuff I wrote a couple previous blog posts about social media: Social Media & You – The Basics and Social Media & You – Branding.

Okay, show of hands. How many of you knew this existed?

Until next time, Rockers!!

erica

 

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Social Media & You – Branding

Hi Everyone!!

I hope you’re having a good weekend so far ;o) I wrote this blog post instead of revising or doing anything I’m supposed to, so you get to enjoy the fruits of my procrastination. YAY!

 

It’s time for another installment of Social Media & You! Just to refresh those who didn’t see my first post on this subject, Social Media & You – The Basics, this is a blog series about what I’ve learned in social media from my day job as a Social Media Manager for eCommerce at a large pharmaceutical company. I’ve recently earned a Mini-MBA in Social Media Marketing from Rutgers University and learned a TON in that week-long course. So I figured I’d share some of my knowledge as it pertains to being a writer/author in case some of you may not know this. Here we go. PART II.

Consistency creates brand loyalty. Your name is a brand.


Graphics

We talked last time about branding your name across the social media outlets, which is incredibly important, also important? Branding your graphics. Do your best to make all the templates the same for graphics you post. Are you sharing a quote from your book? Announcing a tour? The best way to create brand loyalty is to use the same template and images. Most authors I’ve seen do this pretty well. This can be your characters, images from the cover, anything you want. The key here is Consistency. It helps those that follow you or “like” you to feel loyalty to your brand. Also, be aware of the sizes for each social media outlet. You don’t want your beautiful cover to get cut off by the size limit. I’ll post a few of the commonly used sizes below so you have them. Click this link for a more comprehensive list of the sizes including size specs for Pinterest, Instagram, Linkedin, and Google+.

Facebook

 

Twitter

 

If you need help resizing your images, don’t fret. Most photo applications have ways for you to customize sizes. Also, you can crop existing graphics or photos, but it’s best to just create each graphic the correct size of that particular media outlet’s specifications. It helps, trust me! Even Andrew Garfield thinks so ;o)

 

Voice

Just like in your novels, keeping the same voice when you post is important. There’s nothing more unsettling than following someone (after getting attached to their voice) only to find them sharing or posting something completely opposite of their voice. I’m not saying not to post funny things or even share the occasional graphic that you’ve never shared, but make sure it fits the brand you’ve created. Keep the posts unique to you and of course be yourself, but be aware of what your “fans” like about you and keep that up. Voice matters everywhere.

To Swear or Not To Swear

This is a tough one. I swear a lot in real life. I know. GASP. But I don’t online, or I try not to. This is my personal choice. I personally don’t care if others swear. I have a good amount of swear words in my novels, so needless to say, I’m cool with it. It’s definitely a choice every author/writer has to make on their own. My two cents goes back to consistency. Whatever you choose your voice to be, stick to it. If you start dropping f-bombs out of nowhere after not swearing on your feed for the last two years, people may notice.

 

Those are just a few of my suggestions for branding. I’m sure there’s more I can say on the subject, but we’ll just save that for next time. Let me know if you want me to cover anything in particular or if you have any questions. Hit me up on twitter or ask in the comments!

 

Thanks, rock stars!

 

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Social Media & You – The Basics

Hi Everyone!

I hope you all had a good Sunday today! Sadly, my Lions blew it in the final seconds of the game so they lost, but hey, you can’t win them all!

Today, we’re talking about Social Media. I know. But, Erica we already know about social media, right? You probably do, and for some this is already stuff you know, but for others, I thought I’d share some knowledge about what I know.

Hi Damon. *swoon*

Some of you may not know but during the day I’m a Social Media Manager for a large pharmaceutical company. Actually if I’m being honest it’s not just during the day, this is a job that’s 24/7 but, I call it my day job ;o) I’ve become pretty knowledgeable in this field and have been fortunate enough to earn a Mini-MBA in Social Media Marketing from Rutgers University. I learned a TON at that week-long course. So I figured I’d share some of my knowledge as it pertains to being a writer/author in case some of you may not know this.

So, let’s cover the basics…

Brand your name – Is your name your twitter handle? If not, it should be. Why? Well, if you are a writer who wants to publish someday a good way to brand yourself is by your name. Not using your real name? No problem, but make sure your twitter handle is the name you want to stick with. When agents/editors/pub peeps/future readers see your name on your twitter handle they will begin to associate you with YOUR brand. This is a good thing. Once you’ve done this on twitter, do this with all of your sites: facebook, pinterest, tumblr, youtube etc. Brand yourself all over the internet. This will help with google searches and for people who want to know more about you.

Add content that is “authentically helpful” – Once you’ve branded yourself the key is to begin to add content to your sites, but make sure it’s authentically helpful.  I can’t take credit for that, that was something I learned at Rutgers, but it totally makes sense. I think the key here is “authentic”. I’m not saying that you can’t talk about yourself online, please do, but be sure to make it something that others can learn from in some way. Think about it, do you want to hear someone complain constantly about everything? Maybe you do, I don’t know, but I’d venture a guess and say most want to learn about the how you were able to overcome whatever it is that bothers you more so than just hearing you complain about it. EMOTION wins. People can smell fake a mile away, so make sure when you post stuff it’s sincere. (I’m looking at you spammy “read my book” people – don’t do this.)

Make sure your sites are all RESPONSIVE – What does this mean? Make sure you have platforms that everyone can access on any device. Look at your website/blog on your iPhone/Droid, look at it on an iPad. Make sure it looks good in all of these places because you can not be sure where someone will find your information and you only have that one chance to make a first impression. This means, no flash, because it’s not viewed well on mobile typically. I’m sure there are exceptions, but I haven’t found any and most say that flash is dying. A lot of places already do this for you. Blogger does a decent job doing this already. But please make sure before building any site that it is responsive.

Google + is your friend – I KNOW. Really? Yes, really. Why? Because google owns the world (they’re close). Want readers/agents/pub peeps to find you easier? Use google +. This is what all the experts say. Google has a way of filtering what they want and you know who rises to the top of the search? People who use google +. Google will pull from your google + account and use it. So post stuff on google + too, or at the very least make a google + profile if you don’t have one. By the way, if you didn’t already know, Google owns YouTube as well, so your google + profile follows you around to several sites.

Unless you pay the money, your Facebook posts only get seen by like 15-20% of your “likes” and followers. Facebook has this thing (bane o’ my existence called Edgerank). You can see the diagram below on the details. Most are saying now this still matters BUT now Facebook has come up with a magical way to determine what you like that isn’t just Edgerank anymore. I KNOW. Who do they think they are?

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But really, this is all code for “make sure your posts have some value to the people you’re talking to”. If you’re paying to advertise, make sure you target specific demographics. It’s not the “throw something out to everyone and see what sticks” type of marketing. It’s “make sure you target those that will really care” type of marketing. For those not paying and just want to engage people… use pictures or graphics. From what I’ve learned so far, status updates do show up in feeds somewhat more often, but graphics and photos get more ORGANIC (number of unique people who saw your post in News Feed or on your Page, including people who saw it from a story shared by a friend when they liked, commented on or shared your post, answered a question or responded to an event) engagement. Think about what resonates with you? I personally like photos of cats, like pretty much everyone else on the Internet. Throw out a cute pic of a kitten doing something funny? I’m sold. People like to see stuff. But beware of the kind of stuff. (I’m looking at you injury posters. I don’t want to see your bloody foot injury post.)

I could probably go on and on about this subject, but I’m going to stop because this post is getting long. I’d love to know any questions you have about Social Media. You can ask me on twitter or in the comments and I’ll make another blog post. I’m sure I only covered a small portion of what people really care about, but If I come across anything I think that can help us, I’ll share ;o)

Have a great week, rockers!

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